Question

Richard Dodd, It seems that British supermarkets are exploiting 'green' concerns to develop highly effective marketing strategies. Is the anti-plastic-bag stance symptomatic of this trend?
Asked by MarkOne on Oct 31 2007 10:57:13 AM and supported by 25 members MORE!

Answer

Retailers have always had very powerful incentive to be as efficient as possible in their use of resources whether with talk about heat, light, transport, fuel packaging or minimising waste in stores. There has always been financial incentive for them to do so. What has changed is that there is much more public awareness of these issues and people are more interested in knowing what the stores are doing and what they are not doing and how they developing in regard of their environmental record. So in response to the demand of information stores are more public about it and shout more loudly about it and that is why some cynics wrongly say this is just a gimmick. It is not.

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