Question

Conor McNicholas , Radiohead's innovative ‘pay-what-you-like’ approach is a laudable gesture, but does it not set an unsustainable precedent for new artists, who without sales based revenue may never enjoy such autonomy?
Asked by JohnDuffy on Nov 02 2007 2:48:19 PM and supported by 33 members MORE!

Answer

The most exciting thing about the record industry at the moment is that it is the great unknown. Everybody’s experimenting and trying different things. Although Radiohead went with this big brave move they are still hedging their bets and putting their album out on CD. But the one-size-fits-all no longer works for artists, so they will make decisions based on how they want to carry their music forward. The digital age allows artists, very, very big artists, to completely construct a virtual record industry entirely on their own terms. They don’t need to take something off the peg; they can create a completely bespoke solution for themselves. That’s great, but for a lot of smaller artists they are going to need ever more to plug into a one-size-fits-all service company, that will be able to get their music out there in one form or another.

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